Monday, May 21, 2012

Platform | Michael Hyatt

 

PLATFORM: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. It has never been easier, less expensive, or more possible than right now to build your platform. Michael Hyatt, one of the top bloggers in the world, will show you how, step-by-step, in his new book Platform: Get Noticed in a Noisy World.

To celebrate the launch of the book this week, Michael is giving away $375.98 worth of free bonus content for those who purchase the book between May 21 and May 25. Complete details are available at http://michaelhyatt.com/platform
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Description

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .  The book includes:
  • proven strategies
  • easy-to-replicate formulas
  • practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

Review

Ever read a book that completely changes your perspective? A paradigm shift of sorts? Platform by Michael Hyatt did just that for me.

This book is jam-packed with relevant information on how to build your platform. Michael Hyatt generously provides you with step by step instructions and lists on how to start a blog, build a following, use social media properly (i.e., Twitter) and much more.

Platform equips the novice to the seasoned professional. This book is a guide in which you can go back and refer to at any given point or phase in your platform building.

You will find nuggets on every page of this book. Michael Hyatt creates a masterpiece and a "wow" experience for his readers. There has never been a book written like this one.

If you are serious about building your platform, I highly recommend this book.



Michael Hyatt is a full-time blogger, author, and speaker. He is the former CEO and current Chairman of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S.

Hyatt has spent his career in the book industry. As a publisher, former literary agent, New York Times bestselling author, and popular blogger, he has a unique perspective on the rapidly changing world of content creation and delivery.

In his 30 year career, Hyatt has worked in nearly every facet of book publishing, including serving as the CEO of Thomas Nelson for six years. He is also the former Chairman of the Evangelical Christian Publishers Association.

His blog, MichaelHyatt.com, is ranked by Google in the top one-half percent of all blogs with more than 300,000 unique visitors a month. He also has more than 120,000 followers on Twitter.

Hyatt has been married to his wife, Gail, for more than thirty years. They have five daughters and seven grandchildren. They live just outside of Nashville, Tennessee.

4 comments:

Joe Lalonde said...

I really enjoyed the book as well. What was your biggest takeaway from it?

Tammy Helfrich said...

Great post, Pilar!

pilararsenec said...

Thanks so much Tammy. I appreciate it. :)

pilararsenec said...

Hi there, thanks so much for taking the time to comment.  The biggest takeaway for me personally, was how Michael Hyatt explains how to build a blog and following in such a simple and practical way. After reading Platform, I am now implementing what I have learned because of his book.  His book made me believe I can do it.